BFF: Housewife of the Year 
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This documentary from Ciaran Cassidy made its debut in Galway earlier this year, winning the prize for Best Irish Feature Documentary.
Telling the story of this now largely forgotten Irish beauty pageant, it weaves together participants’ perspectives on the social norms of the day, the lack of contraception and choice, the Magdalene laundries, and of course the women’s everyday lives - and the opportunity to escape the quotidian boredom by being in a pageant!
A funny and at times sweet portrait of a uniquely Irish approach to the pageant format (one that was immortalised in the Lovely Girls episode of Father Ted), the film also reveals a troubling gender dynamic and a backward age of strict moralism.
For information on the full BFF24 programme visit: www.belfastfilmfestival.org
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Housewife of the Year
Housewife of the Year tells the story of Ireland’s treatment of women through the prism of a unique, surreal, live televised competition, that has to be seen to be believed.