QFT Player: One Man and His Shoes

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BBFC RatingQFT Player: One Man and His Shoes

Certificate15
Year2020
GenreDocumentary, Sport
Director(s)Yemi Bamiro
LanguageEnglish
CountryUK
Running Time1HR 23MINS
Extra InfoExclusive QFT Player Preview - one day only!
SeasonQFT Player

QFT Player brings you an exclusive preview of the untold story of the world's most iconic sneaker. Available to rent on Thursday 22 October for 24 hours only!

One Man and His Shoes is the story of a global phenomenon as told by the people that made it happen. In the 1980s, Nike was a struggling company and decided to target a younger market. Betting the house on Michael Jordan, and hiring a young Spike Lee to direct the promos, Nike created the perfect platform. Jordan backed it up, becoming the greatest player of all time, and his sneakers attained the same status.

But a darker side of this success story emerged in 1989 when the high price tag, and a low supply/high demand strategy fuelled violent attacks and even murder. Nike has turned a blind eye. This film is a parable of America's love affair with consumer capitalism and celebrity culture.

Thanks to Dartmouth Films for this preview.

Rent now for £6.95 on QFT Player - available for 24 hours* only.

* Customers will have 72 hours to watch the film from the date of purchase.



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