This is a past event
QFT Player brings you an exclusive preview of the untold story of the world's most iconic sneaker. Available to rent on Thursday 22 October for 24 hours only!
One Man and His Shoes is the story of a global phenomenon as told by the people that made it happen. In the 1980s, Nike was a struggling company and decided to target a younger market. Betting the house on Michael Jordan, and hiring a young Spike Lee to direct the promos, Nike created the perfect platform. Jordan backed it up, becoming the greatest player of all time, and his sneakers attained the same status.
But a darker side of this success story emerged in 1989 when the high price tag, and a low supply/high demand strategy fuelled violent attacks and even murder. Nike has turned a blind eye. This film is a parable of America's love affair with consumer capitalism and celebrity culture.
Thanks to Dartmouth Films for this preview.
* Customers will have 72 hours to watch the film from the date of purchase.
In this new documentary, Academy Award-winner Alex Gibney (No Stone Unturned) details Donald Trump's failed response to the COVID-19 pandemic. Available to rent on QFT Player from Fri 23 - Sun 25 Oct.